After working closely with the directors, we created a brand that paved a new path for the business whilst remaining respectful to the history and values of the company. The new logo uses the same colour palette as their previous editions and also uses a similar square shape. The corners have been softened to create a new shape that looks different to anything else out there and also gives the idea of movement and a new direction. The logo has two colour variants that can be used in different environments to create more of an impact on reversed background colours. Along with corporate stationery, we created a full brand guidelines document to ensure that the new branding is kept consistent across all media.