Information

Process of our brand Strategy

Syed Usman
3 months ago
Cyber Design > News > Information > Process of our brand Strategy
Posted by: Syed Usman
Category: Information
Brand-Strategy

This is how Cyber Design (Digital Marketing Agency) Works for a new brand.

We develop brand strategies that clearly identify short-term and long-term goals, communication channels and impact on brand equity. The brand message is refined to make sure it is aligned with the mission and values of the brand. A clear brand message is key to bridge the gap between brand strategy and brand messaging. As we develop a brand strategy, it helps to start at the beginning. In other words, begin by setting your business goals.

First, we handle launch and promotion 

During the briefing with the client’s company representative we discuss Planning and release of the new brand identity in the following 4 steps.

  1. Brand Strategy
  2. Brand presence
  3. Media planning
  4. Marketing evaluation.

Step 1:

  • Naming
  • Definition of the target group
  • Value proposition

Strategical standards are written down in the branding guidelines.

Consultant

He conducts the project and works both with customers and the agency the consultant creates the marketing and media plans.

Art director and the graphic designer

Responsible for designing all the advertising material such as logo, website.

Copy writer 

Creation of Convincing content attractive too for the advertising media.

Web developer

Develops & program the websites and guarantees to remove all the vulnerabilities from it, make it responsive.

Step 2:

Based on the set of brand guidelines the team needs to take care of the brand presence in the second step.

The product receives the name, logo

Photographing Writing and designing follows next design guidelines are written down in a corporate design manual

This guarantees unity appearance of all the advertising majors .

Step 3:

In the next step The new brand presence is realized in a form of a campaign, for that reason, power media scheme, cover all aspects of communication these include a poster, A flyer, A tv commercial, google ad word campaigns and the website.

as soon as every matter is clarified the campaign goes live

Fourth and Final step that leads towards conclusion of our Brand Strategy:

Analyses the Campaign and an impact after that evaluation of those campaign that has cause increase in sales.

In addition, agency discusses the campaign report with the owner of the company and then provide continuous optimization.

Finally, excellent working measures are intensified, less successful method are optimized.

What We Offer Else:

  • Brand strategy & planning
  • Brand positioning
  • Brand proposition development
  • Brand architecture strategy
  • Brand portfolio analysis
  • Brand extensions
  • Co-branding strategy
Author: Syed Usman