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Things to be considered before starting Typography

Typography is the visual component of the written word. This first one is so basic, that it’s almost strange it’s taken this long for it to take center stage. Typography is often criminally overlooked in terms of its featured position within various web designs. The font face used within your designs determines readability, legibility, and from there: the relevance of content as a whole. You can convey mood, emotion, credibility, and creativity with the way your text appears. It’s therefore, pretty damn important to make sure your text conveys the correct message.

Typography is, in essence, the art and technique of arranging type. It’s central to the skills of a designer and is about much more than making the words legible. Your choice of typeface and how it can work with your layout, grid, and color scheme and so on will make the difference between a good, bad and great design.

Moreover, There’s a lot of jargon in the discipline of typography – covering everything from the correct names for the different parts of your letterforms to the terms relating to how you arrange them within a design. In this article, we present a comprehensive glossary of typography terms. To take a look, we’ll cover the basics you need to know to get started working with type.

Typography Periodic Table

Typography Factors

1.    Font selection

2.    Size

3.    Leading

4.    Tracking and kerning

5.    Measure

6.    Hierarchy and scale

Don’t infer from the highway-sign example that typography is another word for a font. Fonts are part of typography, but typography goes beyond fonts.

Type properties

  • Baseline
  • Cap height
  • X-height
  • Ascenders and descenders
  • Weight

Type classification

  • Serif
  • Sans Serif
  • Monospace
  • Handwriting
  • Display
Importance Of Typography


  • Letter-spacing
  • Line length
  • Line height
  • Paragraph spacing

Type alignment

  • Left-aligned
  • Right-aligned
  • Centered

Typography can change the entire look and feel of a presentation, which is why we decided to provide five reasons why typography is so important. It attracts and holds the audience’s attention. Used correctly, typography can convey a certain mood or feeling.

Author: admin
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